PSFK is a leading provider of digital and retail brand strategies and partnered with Toluna to better understand the impact that COVID-19 has had on brands messaging and advertising.
Brands have had to quickly pivot to develop messaging strategies to build consumer trust, create connections and provide meaningful support.
Access the report to understand changing consumer and business priorities and messaging trends including:
- Collaborative social impact
- Frontline assistance
- Wellness initiatives
- Family support