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Consumers have changed, and continue to, as does their perception of brands. Here's what we've found in our latest wave:
  • People are looking for new ways to entertain themselves. Globally, 23% of people say they want to try new forms of entertainment and subscriptions.
  • In addition, many plan to invest more money in home improvements this year, 82% of respondents plan to spend the same or more this year as compared to prior years.
  • 26% of people report spending less on school supplies and back to school shopping than prior years.
Household brands around the globe trust Toluna with their need for insights.