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Consumers have changed, and continue to, as does their perception of brands. Here's what we've found in our latest wave:
  • People are looking for new ways to entertain themselves. Globally, 43% of people say they will watch videos on YouTube more often.
  • Many people plan to cut back their spending in certain areas and 32% plan to spend less on leisure activities.
  • 21% of people are very eager to get back to attending live events.
Household brands around the globe trust Toluna with their need for insights.