INTO THE LIGHT:
Understanding what has changed for the ASEAN consumers during COVID-19.
So much has been said and written about COVID-19 that it is sometimes hard to make sense of it all. Are we in the first wave or the second wave, or is it the third ripple of the first wave? Have consumers really changed and what changes in behaviour are temporary aberrations vs those which are now locked in forever?
Toluna partnered with Blackbox Research to explore and validate new behaviour, attitudes and mindsets of 4,780 consumers across six SEA markets, and also dispel and steer clear of so many of the clichés that have been propagated with seemingly little data to back them up. Download the report to learn what we have found out.