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Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more. Here's what we've found in our latest wave:
  • Around 1 in 4 are buying gifts earlier this year – consumers are worried about stock issues and availability of products, and 1 in 5 would be willing to pay more to get the gift they want.
  • Overall consumers are expecting holiday shopping to be different this year, including more deals and discounts, less shopping in person, in store and more innovation by retailers.
  • 44% are being more selective about who they buy gifts for this holiday season – mostly due to uncertainty as a result of COVID-19 or concerns about the financial situation.
Household brands around the globe trust Toluna with their need for insights.