The 2020 Consumer: Wave 11 Global Barometer

Consumers have started to re-evaluate their areas of spend. From insurance to entertainment, people are decreasing spend, evaluating future purchases. We’re finding new areas of opportunity emerge as well. Find out how your category will be impacted.
Together, Toluna, Harris Interactive and KuRunData have conducted a Global Barometer study tracking consumer behavior across 14 markets.

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Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more. Here's what we've found in our latest wave:
  • Around 1 in 4 are buying gifts earlier this year – consumers are worried about stock issues and availability of products, and 1 in 5 would be willing to pay more to get the gift they want.
  • Overall consumers are expecting holiday shopping to be different this year, including more deals and discounts, less shopping in person, in store and more innovation by retailers.
  • 44% are being more selective about who they buy gifts for this holiday season – mostly due to uncertainty as a result of COVID-19 or concerns about the financial situation.
Household brands around the globe trust Toluna with their need for insights.

© 2020 Toluna. Inc All rights reserved

© 2020 Toluna, Inc. All rights reserved.